MFC Hawaii has been a brand of reference in the watersports industry for over 30 years. They manufacture high-end fins that power all kinds of boards in every possible condition.
Since 2012 we are engaged in a project to rebrand MFC and develop their new Visual Identity. This has been applied to all their products while aiming to open the door to other sports. With the eye placed on the surf market, we started a program the goes on today and where we provide Art Direction and Design Management in all areas of their business. We have designed their new website, their promotions, the look and feel of their line of product. It was in 2015 that we started providing Industrial Design service by designing and managing the production of all their line of accessories, harnesses, board bags, traction pads, and the soon to be popular line of Hydrofoils.