ONLINE YOGA STUDIO
In 2014 BlueGraphics was commissioned to unify two different Maya Yoga projects under on roof. On one side Maui’s Maya Yoga Studio was merging with Maya Yoga Online, in an effort to bring the teachings of the Maya Yoga Studio to all the people off-island, by creating a subscription-based video library system.
The procedure required the redesign of the group’s identity as well as the design and development of a subscription-based yoga portal that hosted hundreds of hours of yoga classes classified by skill, length, focus, together with the studio management and promotion, their e-commerce and their social media.
The project was successfully designed and launched after six months of development and gather compliments and subscribers for the next eighteen months before the partners split and the project migrated into a different approach but still holding an adaptation of our branding.
- > IDENTITY
- > TYPOGRAPHY
- > WEB DESIGN
- > MARKETING